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When evaluating the advertisement, there can only be three possible choices to either believe the claim or not to believe it.
1. Accept the claim as true.
2. Reject the claim as false.
3. Suspend judgment.
Most of the time, we use our own judgments and our own personal experiences to decide. Perhaps, a trusty friend or someone of higher authority is convinced the product works. Reliable internet sources may also play a part whether to accept, reject, or suspend the claim.
I agree with you, that product advertisements, such as shampoos leave us with open ended questions. Most importantly as time has passed and changed advertisements have began to use more promiscuity and sexual content in order to persuade people to buy this product. An example of this would be the Axe commercial that I seen on TV today it shows a guy running on the treadmill releasing dirt from his hair because he did not use the Axe shampoo with a lovely lady running next to him. The next thing that is seen after he uses the Axe shampoo is him with a girl toughing all over his hair all sexual. As we can see our media and advertisements have began to incorporate sexual content into our commercials.
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